DIVERSITY AND INCLUSION: REWRITING THE RULES FOR MARKETING

When it comes to diversity in marketing, we’ve come a long way—but we still have a long way to go. Marketing has a unique role to play in rewriting the rules on diversity in business.

Numerous studies show that diverse teams deliver superior results. For example, recent research found that inclusive teams make more effective business decisions up to 87% of the time. Even more compelling, Deloitte’s most recent Human Capital Trends report found that companies with inclusive talent practices can generate up to 30% higher revenue per employee and greater profitability than their competitors.

Clearly, diverse teams operating in inclusive cultures can offer ideas and viewpoints that help drive innovation and effectiveness for the business. This is especially true in marketing, where a team that reflects the incredible diversity in the marketplace is much more likely to develop messaging and advertising that resonates. Yet, even with these clear ties to results, corporate America’s approach to diversity hasn’t resulted in dramatic advancements.

 

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