Six Facts About The Hispanic Market That May Surprise You

There is no doubt that the Hispanic market is an important one for any brand to tap into. But the only way for brands to reach Hispanic audiences successfully is to understand them, know who they are, where they spend their time, the platforms they visit most frequently and how they consume their content.

U.S. Hispanics currently have $1.7 trillion in purchasing power, a number that’s sure to rise in the years to come. Here are a few things about the Hispanic market that every brand should know.

1. Hispanics account for almost half of U.S. population growth.

The expansion of the Hispanic population in the U.S. has been the main driver of America’s population growth since 2000, although the rate of growth has been slowing over the past few years. Hispanics currently make up around 18% of the total U.S. population and are the second-fastest growing demographic group (after Asians).


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