Diverse Workplaces Generate 19 Percent More Revenue Than Less Diverse Competitors

by Danielle Sabrina
Working with people just like you is so comfortable that less gets done.

A multicultural workplace offers a wealth of opportunities, as well as plenty of traps for cultural misunderstandings. Diverse workplaces generate 19 percent more revenue than less diverse work environments. In addition to generating more revenue, multicultural teams are capable of outperforming competitors that lack in diversity by a whopping 35 percent.

Your company is able to attract a more multicultural workforce, too, since 67 percentof job seekers feel diversity is important in the workplace. Follow these tips to create a cohesive and productive multicultural environment at your place of business.

Know your audience.

Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. La Mendola noted that “The ability to read the room in a business setting is crucial. I had to get straight to business in some situations — when certain engineers were primarily business driven.”

Other tactics that La Mendola took to task for organizing multicultural teams included pinpointing personalities. By identifying the types of personalities on a team, from Type A taskmasters to creative working out-of-the-box types, you’ll begin to understand how to best approach the team as a whole.

For a more laid back crowd, La Mendola recommends establishing a laissez-faire work environment–humor helps, too. In a multicultural environment that is more serious and straightforward, keep the crew on task for the best results. This is how La Mendola is able to manage a team of engineers from around the world and is also key to dealing with a multigenerational employee group

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